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Dressing our way to extinction
Author: Marsaili Mainz
A group of individuals, stylishly dressed, pose dramatically on a street with explosions and smoke in the background, giving the scene a dramatic and chaotic atmosphere.
A group of individuals, stylishly dressed, pose dramatically on a street with explosions and smoke in the background, giving the scene a dramatic and chaotic atmosphere.

The rise of fast fashion has fuelled mass consumption and a thoughtless throwaway attitude towards clothing. Responding to the demand it has created, the fashion industry churns out cheap clothing at huge cost to the environment. Our research aims to break the vicious cycle. Empowering the consumer with knowledge and the ability to reduce demand, industry could be forced to adopt a more sustainable approach to fashion.

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A large industrial structure with a wooden framework stands against a misty sky, with the sun partially visible behind it. A metal archway is in the foreground, casting a shadow on the ground.
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